MOBILITY: TOP OF MIND FOR TODAY’S CONSUMERS
Bone, joint, and muscle health are essential for keeping active as we age.
Today’s health-conscious consumers are diversifying their knowledge and interests. One exciting growth area in the health market is mobility.
A strong market on the rise
Global retail value Mobility functional foods & beverages, as well as supplements, have a strong market value. (1)
Usual suspects
Aging Population
- Elderly
- Healthy agers
Sporters
- High to medium activity
- Active lifestyle
Overweight population
Growth opportunities
Mobile consumers & lifestyle users
CONSUMERS LOVE MOBILITY
Globally in 2021:
1 in 3
Consumers take supplements for mobility(2)
1 in 5
Consumers say that they purchased food & beverages to improve mobility(2)
OUR COLLAGEN SOLUTIONS FOR MOBILITY
Based on scientific studies
JOINT
MUSCLE
BONE
Based on food science
PROTEIN BOOST
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(1) Euromonitor
(2) Innova market Insights 2021