MOBILITY: TOP OF MIND FOR TODAY’S CONSUMERS
 

Bone, joint, and muscle health are essential for keeping active as we age.
Today’s health-conscious consumers are diversifying their knowledge and interests. One exciting growth area in the health market is mobility.

 

A strong market on the rise

 

Global retail value Mobility functional foods & beverages, as well as supplements, have a strong market value. (1)

Usual suspects

Aging Population

  • Elderly
  • Healthy agers

Sporters

  • High to medium activity
  • Active lifestyle

Overweight population


Growth opportunities


Mobile consumers & lifestyle users

CONSUMERS LOVE MOBILITY

Globally in 2021:


1 in 3

Consumers take supplements for mobility(2)

 

 

1 in 5

Consumers say that they purchased food & beverages to improve mobility(2)

OUR COLLAGEN SOLUTIONS FOR MOBILITY

Based on scientific studies

JOINT

MUSCLE

BONE


Based on food science

PROTEIN BOOST


Disclaimer

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(1) Euromonitor

(2) Innova market Insights 2021