‘Hi there, I’m Zhihang, Marketing Manager at Rousselot. I joined Rousselot back on October 15th, 2018. Everything I do in my role is focused on helping our brands expand and our sales develop. And to do this, I collaborate with customers and, of course, the sales team. My favorite part of the job is connecting with customers and inspiring them. And I love working with Peptan too: with an ingredient so close to consumers’ end products, it’s exciting to work together and find inventive ways to get the message out there.
The role of social media
In much of the world, social media is a good tool to communicate with customers and educate consumers. In China, some social media sites like Instagram, Facebook, and Twitter aren’t as big. Here, a site called WeChat is the place to be. In the end, though, the challenge and opportunity are the same: it’s such a fast-paced environment, the best way to go is using an attractive title with cute pictures, getting to the point quickly so the consumer isn’t distracted.
Rousselot in 3 words
It’s the company vision and team culture that’s made me stay with Rousselot so far. How would I describe the culture of Rousselot? I think it’s open, equal, and innovative. If you have a new idea and can show the evidence to back it up, you’ll always be heard. And, of course, I really like the products we produce, because they can support people in their health and fitness aims. Collagen is such an amazing molecule. I’m happy that we are working with our bodies’ most abundant protein and spare no efforts to convert its potential into ingredients that boost people’s health and wellness.
My best moment so far
For me, staying happy is the key to staying motivated and working well. For me, that means enjoying the special moments that are part of the job. Being aware of them keeps me energized and focused. So far, my highlight in that respect would have to be our launch of a new Peptan Marine co-branding product with a customer. It was exciting to see the progress we made, and to share it with the team. With that in mind, here’s a quote that sums up my experience with Rousselot so far: be happy to live and be happy to work. To describe it in more detail, if you find your job meaningful, you will like your job. And, if you like your job, you will be happy to work. Taking it further, your life and work are connected: by keeping an active and healthy lifestyle, you can work harder and reach your full potential.
‘I’m a true Peptan fan’
Working in marketing is so much simpler if you in your products. I’m a true Peptan fan, and I know that it brings me health benefits. That’s why I use it every day – and tell my friends to use it too. I work out around five times a week. I’ve noticed that, since I have added Peptan and Colartix to my diet, I recover quicker after exercises and that my joints are in better condition too.’
A bit more about me
Staying active is an important part of my life – if you couldn’t guess from my workout routine! I’m a football fanatic too and I support the German club Bayern Munich. Aside from that, I love spending time with friends and playing games! As I said before, I’m happy to live and happy to work!’