Over 7 million posts on insta: the rise of collagen in health and nutrition
Collagen has gone mainstream in health and nutrition – an unsaturated, fast-growing market that offers major opportunities to today’s manufacturers. The collagen trend and its implications for health nutrition businesses was the main topic of Rousselot’s second Innovation Day on September 25, 2020. In this article, we highlight crucial points covered during the day.
Joined by experts from across the world
The day was launched with an introduction by Lisette van Lith, Global Director Rousselot Health & Nutrition, who highlighted global collagen growth and Rousselot’s unique position within this trend. After this opening, attendees heard presentations from expert speakers and key industry players:
- Florencia Moreno Torres, Market Analyst Rousselot Health & Nutrition
- Dr. Tom Clifford, Lecturer in Physiology and Nutrition, Loughborough University (UK)
- Janne Prawitt, Scientific Director Rousselot Health & Nutrition
- Dr. Mariette Abrahams, Founder and CEO of Qina
- Dr. Jereon Wouters, Innovation and Nutrition program expert at High Performance Centre Papendal, The Netherlands
COLLAGEN: HITTING THE MAINSTREAM
As the collagen trend continues to soar, one question needs to be answered: how long will it last? In her talk, Florencia Moreno Torres, Market Analyst at Rousselot Health & Nutrition, looked at this question in detail.
An increasing social media presence
Florencia highlighted the rising awareness of collagen on social media, where it is quickly becoming a need-to-know ingredient. For example, #collagen now has over 7 million posts on Instagram. Among the key drivers of this growth are the online influencers promoting collagen: celebrities like Sofia Vergara, Jennifer Aniston, and Kourtney Kardashian have all used and endorsed collagen as a beauty product, reaching hundreds of millions of followers every day.
A trend that’s here to stay
For research purposes, Rousselot hired an independent analyst, Ipsos, to examine the collagen trend. Here are some of their key findings:
- 3.4 million posts were published on collagen peptides in the last three years, with 74% on beauty, 24% on health, and 2% sports
- Market size is increasing exponentially, despite the dip due to COVID-19
- 5.9% of health and nutrition supplements feature collagen, with a CAGR of 33% (2015-19)
As the Ipsos study demonstrated, collagen is here to stay. The health and nutrition market for collagen is unsaturated and fast-growing– a major opportunity for today’s manufacturers.
Making the most of collagen
As Florencia noted, Peptan is ideally positioned to suit any health and nutrition product. Being neutral, soluble, and pH stable, Peptan can be used in any application, from a healthy aging bar to sports nutrition powder.
Read more about the broader health benefits of collagen-based solutions
THE POPULARITY OF PERSONALIZED HEALTH AND NUTRITION
Across the globe, one of the biggest trends in this domain is personalized health and nutrition. Dr. Mariette Abrahams, Founder and CEO of Qina, explored this exciting opportunity on our second Innovation Day.
A large, fragmented industry
Personalized health is a vast market, with estimates that it will be worth around 65 billion USD by 2040. Currently, the market is shared between several industries, from pharma and retail to food and tech, with no clear leader. Within personalization itself, there are many approaches, including:
- Microbiomes, increasing performance and optimizing health
- Personalized retail, including personalized supplements and subscription models
- Wearable devices to monitor health and fitness parameters
What do today’s consumers want from personalization?
Today, consumers adopting personalization tools want to improve their health, whether targeting a specific area like heart or joint health, or something more holistic like mental wellbeing. Customers like simple and price-sensitive options that fit within their approaches. To meet these needs, we must meet these consumer wherever they are on their unique health journeys.
Peptan in personalized health and nutrition
Peptan collagen peptides are a perfect ingredient for personalized health and nutrition solutions. With its varied formulation options and broad range of benefits – including sports nutrition, joint health, and beauty – Peptan can be a key part of any personalized health and nutrition product.
Learn more about Peptan, the world’s #1 brand for collagen peptides
COLLAGEN: A RISING STAR IN SPORTS NUTRITION
Beyond the trends, speakers also looked at the function of collagen within sports nutrition. Dr. Tom Clifford, Lecturer in Physiology and Nutrition, Loughborough University (UK), reviewed the unique properties of collagen peptides that have led to its emergence in the sports nutrition market.
Dr. Clifford highlighted one study which demonstrated that participants taking Peptan supplements recovered at a faster level, taking less time for muscle to go back to the baseline level. These participants also reported reduced muscle soreness. For today’s consumers, health products must be backed by science, so this study further highlights Peptan’s value in the health and nutrition marketplace.
GETTING READY FOR THE OLYMPICS WITH PEPTAN
Casual consumers are clearly not the only ones who want personalized health and nutrition solutions. Elite athletes consider them a necessary part of reaching optimum performance levels. Dr. Jereon Wouters, Innovation and Nutrition program expert at High Performance Centre Papendal, the Netherlands, spoke about some of the innovations he and his co-workers are embracing with their team of 350+ Dutch Olympic hopefuls.
Personalized health and nutrition for elite athletes
At this elite level, one of the key trends is the focus on nutritional status and health profiles. As Jereon explained, looking at biomarkers, micronutrient status, and stress markers enables athletes to optimize their diets for maximum performance and recovery. They can even identify the optimal intake time. With personalized nutrition apps, the professional athletes at Papendal scan everything they eat to assess its nutritional value and how that compares with what their bodies need.
The significance of Peptan
In his talk, Jereon emphasized the growing importance of proteins for athletes like those at Papendal. In collaboration with Peptan and Rousselot, Papendal have taken part in several collagen studies. Now, guided by top dieticians, Papendal’s athletes take doses of Peptan collagen in orange juice before training, and overall, have a much higher protein intake.
Peptan is Papendal’s official suppler of collagen peptides. The Netherlands’ Olympic hopefuls use Peptan collagen peptides to maximize performance and reach the next level.
Find out more about the recent partnership extension through to the 2021 Olympic Games in Japan
PEPTAN COLLAGEN PEPTIDES: A KEY PLAYER IN HEALTH AND NUTRITION
Collagen peptides are an essential part of the future of the health and nutrition industry. Whether they are used in the diets of elite athletes or becoming part of a personalized supplement for consumers, collagen peptides are here to stay. As the world’s leading collagen peptide brand, Peptan offers partners everything they need to succeed in this growing market: from science-backed benefits to expert formulation advice.
WRAPPING IT UP
The success of our virtual Innovation Days has added to our excitement about playing our part in the future of health & nutrition. As well as offering an inspiring exploration of trends in collagen and health & nutrition, the day was an example of Rousselot’s drive for innovation – and co-innovation. By demonstrating cutting-edge developments in the field, enabling industry networking, and highlighting what we do at Rousselot, we seek to develop connections with customers with a view to producing the collagen products of the future: from personalized nutrition for consumers to sports nutrition solutions for elite athletes. Our belief in collaboration and co-development makes this an exciting part of what we do: at Rousselot, we know that we can reach further together.
Check our review of Innovation Day 1 on developments Biomedicine.
Watch video to see how it was!
DISCLAIMER:
Rousselot makes no representation or warranty, whether expressed or implied, as to the accuracy, reliability, or completeness of the information, nor does it assume any legal liability, whether direct or indirect, for any information. Use of this information shall be at your discretion and risk. Nothing herein relieves you from carrying out your own suitability determinations and tests and from your obligation to comply with all applicable laws and regulations and to observe all third-party rights. This product is not intended to diagnose, treat, cure, or prevent any disease.