The key elements of a clean label seem to be the consumers’ desire for simpler products with a transparent and short ingredient list they understand. At the same time plant-based meat and dairy alternatives are rising in popularity, but it remains unclear whether they can fully match consumers’ expectations in clean label terms. How can natural food products like gelatin or dairy take the lead and meet these demands?

GROW, Gelatin Representatives of the World, is a joint working group of the four regional gelatin associations GMAP (Asia/Pacific), GME (Europe), GMIA (North America) and SAGMA (South America). The association is holding a virtual roundtable event live on LinkedIn at which experts from all over the world will discuss clean label, consumer demands and food trends and their effect on the gelatin industry.

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On Tuesday, December 7 from 4 to 5 p.m. CET

The roundtable brings together food product developers, trend and research experts to discuss the current challenges and opportunities that the gelatin and food industries faces. Guiding through the event will be moderator Stefan Gates who has an exciting background as an author, broadcaster and live show performer. Joining the discussion will be Nesha Zalesny (technical consultant at IMR International), Kinga Adamaszwili (Senior Nutrition, Health & Food Law Officer at the European Dairy Association (EDA)), Julian Mellentin (Director and Food Business Expert at New Nutrition), Lu Ann Williams (Global Insights Director at Innova Market Insights) and, representing GROW, Lara Niemann (Marketing Director at Gelita) and Paul Stevens (Director Special Projects at Rousselot).